Improving your website’s Search Engine Optimization (SEO) is key to generating web traffic, maximizing conversions and increasing brand exposure.
Fortunately Elementor is Yoast SEO and Rank Math It’s easier than ever to improve your website’s search engine ranking by integrating with plugins. You can make changes and optimizations directly within Elementor Website Builder using these two popular SEO tools.
This guide walks you through each aspect of on-page and technical SEO. We then explain how to excel in SEO using Elementor and Yoast SEO or Rank Math. Let’s do it!
Check Out The Best SEO Plugins To Get Your Site Ranking
What is Search Engine Optimization?
SEO is a marketing technique that aims to improve a website’s ranking and search engine visibility. Unlike pay-per-click (PPC) advertising, email marketing, and social media advertising, SEO targets organic traffic.
Organic traffic includes unpaid visitors to your website from search engines. BrightEdge’s Enterprise SEO According to experts, more than 53% of all website traffic comes from organic search.
Increasing your search engine rankings can significantly increase your website’s organic traffic. Google’s the first page is Receives 95% of web traffic and the first 5 organic search results accounts for more than 2/3 of all clicks. After investing in SEO, some websites Increased traffic by up to 2600%. It’s an advantage well worth pursuing.
There is also evidence that investing in SEO provides a much higher return on investment (ROI) than paid marketing strategies. Eye tracking study According to , 70 – 80% of people ignore paid search results in favor of organic options.
A successful SEO strategy includes many different elements. These include:
This guide will focus on two aspects that can be optimized using Elementor Page Builder.
- technology SEO
- On-page SEO
technology SEO
Technical SEO focuses on getting your site crawled and indexed by search engines. Every time someone performs a search, Google combs the index for relevant pages. If your content is deemed to match a search term, it will appear in users’ search results.
Perfect technical SEO can ensure that your content is indexed quickly and accurately. This will trigger the page to show up in relevant searches.
Google also arranges content in a way designed to address each search query as efficiently as possible. The most relevant results appear in the #1 spot.
For this reason, just one step up in Google results can increase your click-through rate (CTR). There is evidence that this may increase by more than 53%. By perfecting your technical SEO, you can increase your chances of ranking high in relevant search results and get lots of extra clicks.
Technical SEO Checklist for Elementor Users
SEO includes many technical aspects, but it doesn’t have to be complicated. Here is a simple checklist for optimizing your website’s technical SEO.
1. Outbound Link
Outbound links are hyperlinks from your website to other sites. Creating outbound links can help search engines understand how your website and pages relate to each other.
Outbound links may not directly improve your SEO, but they can improve your visitor’s experience by helping them find relevant and interesting content faster. This will increase your reputation as a valuable resource and potentially gain repeat visitors. You may also receive some backlinks from the websites you link to.
You can convert any Elementor widget into an outbound link by simply selecting the appropriate element and then entering the selected URL into the Elementor panel.
To get the most out of your outbound links, it’s important to specify a trustworthy and trusted source.
2. Internal Links: Existing Content
Google uses internal links to determine the importance of web pages within the site hierarchy. Internal links also help users navigate to other related content and sections of your website.
When creating new content, it is wise to link to older content whenever possible. This is easily achievable in Elementor. Whenever you generate a URL, Elementor automatically suggests related content that you can link to, such as:
It’s important to note that broken links can have a negative impact on your SEO. So, once you’ve created your internal links, you’ll be able to use Screaming Frog’s SEO Spider. We recommend that you monitor the health of that link using a tool such as .
3. Internal Links: New Content
Also, don’t forget to update the old content with links to the new content. You can quickly find relevant content on your website by performing an internal search.
For example, if you are writing a post about the best SEO plugins for WordPress, you can search for previous content that contains the phrases “search engine optimization” or “top WordPress plugins”. . You can then link to that page in your new post.
4. Site Speed
Google uses page speed as a ranking factor in both desktop and mobile search results. It is important that your website works well on all devices if you want to rank well.
To improve the performance of your website WordPress speedup guide Follow the tips in . Test your site’s performance To Pingdom , GTmetrix or Google PageSpeed Insights We recommend using a tool like .
It’s also a smart idea to test your website regularly. This allows you to immediately identify and fix performance issues before your SEO is compromised.
5. Robot.txt
A website’s robots.txt file provides instructions to search engine crawlers. You can use this file to specify which parts of your site these crawlers can access and which parts they should ignore.
Search engines may not be able to index your website if your robots.txt file is misconfigured. This can have a devastating effect on your SEO.
robots.txt tester to see if your website is visible to search engines. If this tool identifies problems with your robots.txt, you can edit the file using Yoast SEO. in wordpress SEO > go to tools file editor Select .
Yoast SEO displays a robots.txt file. You can now make all the necessary changes.
Rank Math when using Rank Math > general settings > Edit robots.txt You can access your site’s robots.txt file by going to . You can then edit it.
Search engine bots also arrive at your site with a pre-determined allowance for the number of pages they can crawl, also known as your ‘crawl budget’. You could potentially use a robots.txt file to hide sections of your website from search engine spiders. You can then spend your crawl budget on other, more important sections of your website.
What is On-Page SEO?
perfect landing page Let’s say you worked hard to make . Unfortunately, if Google doesn’t recognize the content of that page, no matter how perfect it is, it won’t show up in relevant search results.
On-page SEO is all about helping search engines understand the context and content of each page, the purpose it serves and the query it solves. This strategy gives your content the best chance of appearing in relevant search engine results.
On-Page SEO Checklist for Elementor Users
This checklist will guide you through optimizing your on-page SEO using the Elementor platform. New integrations with the popular Yoast SEO and Rank Math plugins make this process easier than ever.
1. Optimize snippets
A ‘snippet’ is text that represents each web page in search engine results. Thanks to integration with Yoast SEO and Rank Math, you can now create snippets directly within the Elementor editor. Yoast SEO users can find the snippet editor in Elementor’s left menu.
Rank Math users can customize their snippets using the SEO tab. You can find this new tab in Elementor’s left menu.
After selecting this tab Click Edit Snippet . This launches Rank Math’s snippet editor directly from the Elementor user interface.
The following section covers all the essentials you need to create engaging and SEO-friendly snippets.
2. SEO Title
SEO headings, also known as meta headings, are headings that appear on Google search results pages. This title is given a lot of consideration by Google when determining the content of the page.
To start, come up with a title that will grab your audience’s attention and make them want to click on your snippet. Be sure to include relevant target keywords in that title.
3. Slug Line
A slug line is additional text that can be appended to a URL. This helps search engines and humans understand the content of the page. If you’re using Yoast SEO or Rank Math, you can edit the permalinks on each page directly in the Elementor editor.
For best results, keep your slugs concise and use hyphens instead of underscores to separate words. Also, avoid using capital letters, punctuation marks, and non-English characters in your slugs.
4. Meta Description
To encourage people to click on your link, your meta description should be informative and engaging. Where possible, convey the main points of the page and make it clear CTA(Call To Action)를 It is recommended to include .
You can use Yoast SEO or Rank Math to create a unique description for each page or post. If you use Yoast SEO, you have the added option of updating multiple descriptions simultaneously using Yoast SEO’s bulk editor. SEO > equipment > bulk editor > Described You can access this bulk editor by going to .
Popular If you are using the WooCommerce platform, you can have dozens or even hundreds of pages on your site. product page may be included. Ecommerce SEO To improve performance, we recommend creating two separate descriptions for each product page. of different explanations to see which one has the highest CTR. A/B testing may also be considered.
5. Featured Snippets
Featured snippets are when results appear at the top of Google search results highlighted in a separate box. Featured snippets aim to answer a user’s search query directly and usually achieve a high CTR. recent research According to , rankings for featured snippets increase organic traffic to that search by 677%.
Google Search Console does not display information about featured snippets, so you will need to use a third-party tool. Site Explorer by Ahrefs to identify currently ranked keywords, then use Ahrefs’ filters to only see pages where Google is showing your content as featured snippets.
There are also steps you can take to maximize your chances of getting featured snippet status. When defining terms or concepts, use a question-and-answer format and provide clear and precise definitions.
6. Rich Snippets
rich snippet displays additional information between the URL and description in Google search results. Reviews, recipes and events often generate them. They can help your content stand out from the crowd and increase your CTR.
Google retrieves rich snippet information from the structured data in your page’s HTML. If you want to benefit from rich snippets, Elementor Horoscope Widget Native support for rich snippets and Google’s structured markup feature.
theme builder You can also use . to create advanced pages that generate rich snippets. or schema microdata You can use an Elementor extension that supports .
Yoast SEO has a powerful schema structured data implementation and automatically applies structured data based on the information you enter when installing the plugin. You can also edit these settings for specific pages and posts via the Elementor editor.
If you are using Rank Math, you may need to activate the schema module before accessing the plugin’s powerful schema editing features. to start Rank Math > Dashboard Go to . Then if needed Schema (structured data) module can be activated.
Rank Math allows you to select the default schema type to be displayed for a specific content type. Rank Math > Titles and Meta You can find these global schema settings by going to .
Rank Math also provides a number of schema templates. This allows you to specify the type of content you are writing (e.g. article, book or course) . You can then fill in the necessary information to create the correct schema.
Thanks to Rank Math integration, schema templates can be applied directly in the Elementor editor. to start SEO > Go to Schema . after that schema generator can be selected.
This will display a list of all available schema templates. After you make your selection, Rank Math prompts you for the required information.
Implementing a schema means your website is more likely to appear in relevant search engine results. Official Yoast SEO Documentation and Documentation by Rank Math You can find more information about Schema Implementation in .
7. BreadCrumbs
A breadcrumb is usually a line of text at the top of a page. route can improve the user experience (UX) by helping visitors navigate your website. This can increase session time and number of pages visited, both important metrics for SEO. Breadcrumbs also help Google crawl your website and understand the relationships between pages.
You can create breadcrumbs using Elementor’s Yoast SEO integration. in WordPress Yoast SEO > search shape > route Go to Activating the plugin’s breadcrumbs gives you access to a number of settings that control its appearance and behavior.
Rank Math users can also customize how navigation paths are displayed on the page. To access these settings Rank Math > general settings > route Go to .
Here you can perform tasks such as selecting a delimiter character for breadcrumbs, adding an optional prefix, and formatting breadcrumbs for archived pages.
Yoast is for Elementor It also provides a Breadcrumbs widget. You can find this option in the Elementor editor.
Widgets allow you to easily add breadcrumbs to your pages or posts. Yoast SEO’s Breadcrumb Widget is great because online stores usually have complex hierarchical structures across multiple product categories and subcategories. building an ecommerce store Might be especially useful for everyone. It also helps search engines understand your store’s layout, while providing useful navigational aids to shoppers.
8. Content Optimization
Successful content provides valuable information to readers and ideally helps solve related problems. For best results, it’s a good idea to identify the specific issues your target audience is experiencing. By creating content that helps solve these problems, you can build a loyal audience.
It can also help with competitor analysis. for example Link Explorer You can use a tool like this to identify competitor content that has attracted a large number of backlinks. Backlinks are very good for SEO, so they are a sign of a successful content marketing strategy. By creating similar content, you can gain valuable backlinks and increase your SEO.
Content must include all keywords and related synonyms. You can also use conceptually related terms to make it easier for search engines to understand the content on your page. These are called Latent Semantic Indexing (LSI) keywords.
Ahrefs , KWFinder and Keyword Explorer You can do keyword research using tools such as . SEMrush also provides a useful Keyword Overview and Keyword Magic tool. Thanks to Yoast SEO integration, you can set keywords for your posts directly in the Elementor editor.
Alternatively, you can use the Rank Math integration to set focus keywords. SEO Select a tab and enter a keyword or phrase focus keyword field Just type in .
To complete your content Hemmingway editor It is recommended to use . This free online app highlights long and complex sentences and many other common errors. By following Hemmingway’s suggestions, you can make your content easier for search engines and humans to understand.
If you use Yoast SEO or Rank Math, this plugin will also show you suggestions to improve the SEO of your posts directly in the Elementor editor.
It’s also a good idea to scan the subheadings to make sure they have a logical flow. Ideally, visitors can understand the content of the page by simply skimming through the subheadings. This can help you decide whether to read the entire page.
Finally, include at least one relevant CTA when posting your content. SEO is all about driving traffic to your website, but CTAs are essential to converting visitors into customers.
9. Mobile Optimization
Mobile is worldwide web traffic accounts for about half of This means that if you don’t optimize your website for mobile devices, you could alienate over 50% of your audience.
Mobile responsiveness can also affect SEO. If your website doesn’t display or work properly on mobile devices, the UX is affected. This can affect several important ranking factors, including session duration and number of pages visited.
Elementor’s Responsive Mode You can use it to test your website’s performance. A mobile editing solution that allows you to preview how your website will look and perform on smartphones and tablets. You can also use this tool to optimize your website for mobile devices. This includes specifying different line heights and character spacing for tablets and smartphones.
To launch Elementor’s responsive mode, select the small mobile icon at the bottom of the Elementor panel. You can then choose between desktop, tablet or mobile.
The Elementor editor now previews how your page or post will look on devices of the selected type. After optimizing your website, we recommend testing its performance on a mobile device using a tool like Google PageSpeed Insights.
Elementor and SEO: Frequently Asked Questions (FAQs)
At this point, we hope you have a better understanding of how to use Elementor to improve your SEO. However, I would like to spend a moment addressing some of the most common questions regarding optimizing your website with Elementor.
Is Elementor good for SEO?
A page builder like Elementor can have a positive impact on your SEO by helping you create beautiful and engaging pages. This can keep people on your site longer, which is very important for SEO. Also, if you use the Rank Math or Yoast SEO plugins, you can make significant SEO changes directly in the Elementor page editor.
Is Elementor slowing down your website?
Elementor is one of the fastest WordPress website builders built with the strictest code standards. If you’re experiencing performance issues after switching to Elementor, your site may be misconfigured.
Which WordPress plugins improve Elementor’s SEO?
There are many WordPress plugins that can improve your SEO. I highly recommend Yoast SEO and Rank Math in particular. Because both plugins integrate with Elementor. This allows you to perform a variety of important SEO tasks directly from the Elementor editor.
Improving SEO with Elementor
SEO is essential to getting people to your website. By following the tips and techniques in this article, your site will meet all search engine requirements and drive traffic.
Elementor can help you improve your technical and on-page SEO. Thanks to integration with popular SEO plugins like Yoast SEO and Rank Math, you can optimize your website’s SEO without leaving the Elementor editor. This includes writing engaging, keyword-rich meta descriptions, optimizing your schema, and helping Google understand your site’s content through breadcrumbs.