What is Adsense?
Adsense is Google’s online advertising platform that lets publishers display relevant text-based, image, and video-based ads on their websites. Publishers earn a share of the ad revenue generated when a user clicks on an ad. It’s one of the most popular online advertising networks.
What is Adsterra?
Adsterra is a global online advertising platform with a wide reach to over 180 countries. It offers banner, pop-under, push, direct link, and video ads. Publishers can earn money through website monetization with Adsterra.
Compare Adsense vs Adsterra
Cost
Adsense: Google does not charge a fee for signing up for its Adsense service, and you as a publisher don’t need to pay for anything. However, Google does take a certain percentage from income from clicks on advertisements, which may vary from country to country.
Adsterra: Adsterra does not charge for the setup or use of their service. However, their net revenue share works on an auction-based bidding system, so you may have to pay a price for clicks and impressions.
Reach and Ad Types
Adsense: Adsense has over two million websites and a wide reach to many countries. For publishers, Adsense provides text, image, and video-based ads.
Adsterra: Adsterra has a wider reach to over 180 countries. It offers a variety of ad types such as banner, pop-under, push, direct link, and video ads.
Monetization and Reporting
Adsense: Adsense allows you to monetize your website with just one code placement and provides custom channels, reports, and insights. You can track your performance and earnings.
Adsterra: Adsterra offers a wide range of monetization features and reports. You can track your website’s performance with the detailed statistics.
Conclusion
Both Adsense and Adsterra offer powerful ad monetization options for websites, but each comes with its own strengths and weaknesses. It’s important to weigh the pros and cons of each platform before deciding which one is right for your website.
As business owners and website creators look to monetize their website through advertising, two choices that are often considered are AdSense and Adsterra. Both of these digital advertising networks have their own set of pros and cons that must be evaluated when determining the best fit for any given website and its goals.
AdSense, having been around since 2003, is the older of the two, however Adsterra has seen impressive growth over the past few years.
The two differ in their approaches to helping website owners monetize their space. Adsense, owned by Google, is a Pay-Per-Click (PPC) advertising network. This means that users are paid whenever someone clicks on an ad. In comparison, Adsterra is a mix of CPM (Cost-Per-Thousand Impressions) and CPA (Cost-Per-Action) advertising. This means that users will be paid for displaying ads, as well as for a successful action such as a sale.
In terms of their support for internationally based sites, Adsense offers a wider array of language and currency options which could make it more attractive to some website owners. Adsterra, on the other hand, is limited to certain regions, but has more payment options available, allowing website owners to get paid with methods such as bank tranfers, checks, webmoney, etc.
Additionally, Adsense requires a longer approval process due to its higher standards of quality as well as its ads being displayed exclusively on Google-owned sites. On the other hand, Adsterra can be relatively easy to set up and can offer a quicker path to approval, meaning that website owners can start getting paid sooner.
In the end, the decision of which network to use depends on the website owner’s audience and goals. If a website focuses mostly on international visitors, it may be better to go with AdSense due to its larger language and currency support; however, if a website is looking to generate sales, Adsterra may be the better choice due to its CPA and payment options.